With old school work ethic and new school technology, Craft Automation keeps brewers creative by automating the mundane aspects of the brewing process.
But as technology increases at an exponential rate, it’s not uncommon for brewers to be a little weary of learning new tools and tricks. Thankfully, Craft Automation was sold on our approach to position their company as the trusted, reliable, and neighborly helping hand, and we developed a series of mascots, messages, and marketing materials around the friendly features that make the brewing industry great.
To accomplish this, we pulled inspiration from vintage audio, visual, and technological magazine advertisements and threw in memorable call-backs to cut-out coupons and mail order sales. to bring the messaging full circle, we incorporated a series of modern twists, blending old and new graphic styles to compliment Craft Automation’s mission.